The Importance of Image
Jürgen Bröllos understands that the public image of his company plays a vital role in the competitive local market for electrical services. Every aspect of the company’s profile has been carefully crafted, from the appearance of the company premises and the work-wear of the employees to the complete paper trail from marketing communications to quotations and invoices. All of these factors contribute to the professional image Jürgen Bröllos wants to portray for Elektro Bröllos.

The company currently has 16 employees and is managed by Jürgen Bröllos and his son Jens, who passed his masters examination two years ago. The services they offer range from complete kitchen installation including the supply of electrical appliances to domestic electrical installations. Recently the company has achieved EIB (bus systems) certification and added photovoltaic installation to its portfolio of services.

Pioneer in Marketing
His strong leadership in marketing comes from his long standing chairmanship of the advisory council of Eltkauf, a trade body for independent electrical specialists in Germany, providing central purchasing and marketing support to over 4000 companies. “In the 12 years I have been employed by Eltkauf, I have pioneered a marketing based approach to the business” said Bröllos. “I place a lot of importance in the image of our company compared to our competitors. Our successful marketing strategy has been refined over a number of years”. At Elektro Bröllos they also focus their efforts on achieving a high level of customer satisfaction. This applies to every aspect of the company, from the installation teams, through to the detailed advice on electrical appliances given to customers given by his wife, Charlotte.

CAD and Marketing
Bröllos had the idea to use CAD as a marketing tool a long time ago. “There was never any fear of IT in our company, we have used computers for many years, and have been creating CAD drawings for electrical installations and kitchens for all our customers” he explains. He visited both national and regional exhibitions to research the available CAD solutions available on the market. He finally came across DDS Electrical Partner through a CAD training program organised by Eltkauf, and was immediately impressed by the potential offered by the software, and particularly its ease of use.

As they already had previous CAD experience, the brief training they received was all they needed to get up to speed with the package. “The DDS trainer spent one day with my son and the installation manager” said Bröllos, “and that was all we needed to get started. If we had any problems or questions, we would simply call the DDS hotline for advice.” Currently the program is being used on the development of a large residential property, which uses an EIB bus system. In addition to the power and control systems, the complete lighting arrangements were calculated and developed with the help of Electrical Partner.

Elektro Bröllos are now able to offer not just advice and a brief sketch of the project when they talk to a client, but are able to deliver both drawings and 3D visualisations of their installation once the order is received, which helps them stand out from the competition. “When we get a contract we sit down with the client and agree on all aspects of the project using the software, and then I can hand over the drawings to them. This means that, for example, they know exactly where each switch is located in accordance with our planning”.

In addition to this customer service aspect of their use of the software, he can automatically obtain the installation plans, the bill of materials and the costs of the “Once project. I have talked through the build with the client, I can give the drawing to the fitter and he can start on site. I do not need to redraw the project for the installation teams” said Bröllos.

Not Cheaper but Better
For Elektro Bröllos, CAD software is not a means to greater efficiency, making his price cheaper than the competition, but a way to convince wealthy customers that his company is both efficient and competent. “With the software, we want to persuade clients that they will get better advice from us and that our performance merits the higher prices we charge” charge” explains Bröllos on his strategy. “We are looking for customers who want something special, and such customers want better service and advice, delivered on schedule, with a high degree of expertise and using the newest technologies.” In order to fulfil this strategy, Bröllos says the use of the DDS software is essential to his “As business. soon as you aim to achieve a high quality installation, you have to use intelligent CAD software, both to sell your performance and to ensure that the quality of your work is worth the extra money.

Broellos Case Study.pdf (1.11543 Kbyte)